For wider impact of research on eco-innovations and of the eco-innovations themselves communication needs to be easily palatable and targeted to specific communities. We develop new concepts and frameworks that help communicate often complex and sometimes little-known aspects of eco-innovation and circular economy at large. Our systemic view on eco-innovations drive the attention to multiple stakeholders who contribute to the success of eco-innovations.
Our experts supported the work of Fundación Entorno (Spanish partner of WBSCD) in the development of guidance for marketing sustainable products and services. The guide provides comprehensive introduction to the topic and offers a number of case studies for further insights. Further information the guidebook (in Spanish)